Friday, July 29, 2011

Every Day Hero Awards

Susan Keenehan of General Motors Company, Zone Manager for Chevrolet, presented five Managers from the John L. Sullivan Chevrolet what Chevrolet calls “Every Day Hero Awards” to (From Left to Right) Rob Stein (Service Manager), Joy Sanders (Customer Service Manager), Scott Mackey (General Sales Manager), Ron Bolton (Business Development Manager), Steve Smith (Parts Manager). They put together an event at John L. Sullivan Chevrolet for Saturn Owners. The event was a huge success and has set standards for future events with the auto group. Plans for more events are already being scheduled so stay tune for a calendar of future events!

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Thursday, July 28, 2011

John L. Sullivan Chevrolet has received an award for being the #1 GM Certified Dealer in the Western Region!

This is the 10th year running that John L. Sullivan Chevrolet has been the top selling GM Dealer in the Region and either #1 or #2 in the Nation. Way to go team!

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Tuesday, July 26, 2011

Reduce Noise? Chevrolet Malibu Engineers are All Ears

Chevrolet is working to reduce noise in the 2013 Malibu. Check out this press release from Chevrolet for more details.

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MILFORD, Mich. – A room full of audiophiles may not agree on a single style of music, but most concur that ordinary MP3 player ear buds don’t have the technology to deliver concert-quality sound. Likewise, Chevrolet noise engineers threw out conventional tools to evaluate the interior sound quality of the all-new 2013 Malibu sedan.

In the intensely competitive midsize car segment, customers expect refined, quiet interiors. The challenge for engineers is that sound – like music – is very subjective, and people respond to it differently. “To tune the sound properties to appeal to the widest possible audience, we need to make sure everyone hears the same thing,” said Kara Gordon, Malibu’s lead acoustic engineer.

Gordon and her fellow engineers are using better sound reproduction in the lab to help make the 2013 Malibu sedan one of the most refined and quiet midsize sedans available when it launches early next year.

They are doing this by equipping pre-production Malibus with a mannequin-like recording device called an Aachen HEAD. Named for the headquarters of Head Acoustics GmbH in Aachen, Germany, the head is a digital recording tool that closely matches the way humans process sound with both their ears. The Aachen HEAD technology preserves the binaural attributes of the sound, regardless of whether it’s inside or outside of a moving vehicle.

The device mimics the head of an average-sized person and incorporates specially calibrated, highly accurate digital microphones in each ear position. The microphones use a precise, 24-bit recording resolution to enable dynamic range equal with human hearing.

The Aachen HEAD is typically belted into the passenger seat or rear seat farthest from the driver. The recordings are made as the test Malibus are driven on a variety of road surfaces at a range of speeds.

At General Motors’ “Jury Room” in Milford, Mich., groups of engineers listen to the Malibu’s interior noise recordings and rate them on several criteria.

The Jury Room is equipped with a high-fidelity audio playback system that features Stax SR-303 electrostatic ear speakers. Unlike those little white buds, the large, rectangular Stax units fit over the ear and feature a large, translucent electrostatic film for precise sound reproduction.

The stock ear buds that come with a digital music player can reproduce sounds from a low end of 20 Hz to a maximum of 20,000 Hz, but all audio devices experience distortion as they approach the limits of their range.

In contrast, the Stax ear speakers’ range goes from just 7 Hz all the way up to 41,000 Hz, well beyond the range of the human ear. However, that extra head room means the speakers are always closer to their sweet spot for the sounds we can hear. That means everyone evaluating the sounds of a Malibu or any other Chevrolet hears the same sounds, regardless of which set of ear speakers is used, giving the engineers more consistent feedback on sound quality.

“The typical acoustic memory of the human ear to discern subtle yet important differences is about 10 seconds – or about the time it takes to go from one vehicle to another. The Aachen HEAD, our Jury Room and high-tech headphones make it possible for us to give our Malibu customers the quietest, most pleasing interior sound quality possible,” said Gordon.

The new Malibu will feature components that prevent tire, wind and road noise from entering the cabin.  Several components such as noise-reducing outside review mirrors, laminated side glass and noise-absorption pads are strategically placed to make the cabin quiet and improve the overall quality inside.

About 2013 Malibu

The new Chevrolet Malibu will be sold in nearly 100 countries on six continents. It will be available in LS, LT, ECO and LTZ models in North America. Malibu production in the United States is scheduled to begin in early 2012 with the ECO model. Malibu will be built in multiple locations around the globe, including the Fairfax, Kan. and Detroit-Hamtramck assembly plants in the United States. Pricing will be announced later this year.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com

Press Release and Image via Chevrolet

Tuesday, July 19, 2011

Seat Comfort Has a First Name, It’s O-S-C-A-R

Chevrolet wants you to be as comfortable as possible in their vehicles. To make sure their seats are comfortable, they use "Oscar." For more information check out this press release from Chevrolet.

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"The name “Oscar” may bring to mind a grouch, an award statuette, a former championship boxer or maybe even a hot dog. But for Chevrolet, Oscar plays a key role in the engineering and interior design of the all-new 2013 Malibu.

Oscar is GM’s three-dimensional, mannequin-like simulation tool comfort engineers used early in the product development process of Malibu to determine the overall dimensional layout of the car’s interior. Before the interior was designed and engineered, Oscar first provided the key measurements Engineering and Design needed to create optimal interior space and comfort.

Technically known as a “Comfort Dimensioning System,” Oscar is assembled in 18 removable parts weighing up to 170 lbs., and is made of steel, plastic and aluminum.

In the mid-1940s, Northrop used a similar device named Oscar Eightball. The 185-lb. aviation dummy was used for ejection seat and other testing. GM patented a similar tool for optimal interior space and comfort testing. Later on, the name was shortened to Oscar to differentiate the automotive from the aviation anthropomorphic test dummy.

Oscar is mechanically hinged at the hip or "H" point, which simulates the actual pivot center of the human torso and thigh. Based on the “H Point,” engineers and interior designers determine the necessary headroom and the optimal back angle that should be offered. All this data directly influences positioning of the steering wheel, the pedals, rearview mirrors, instrument panel and other driving controls to ensure that the Malibu provides maximum room and comfort for a broad spectrum of customers.

When it comes to leg length measurement, Oscar can be assembled to represent an average (172-pound) adult male (50th percentile), scaled up to a 95th percentile male (270 pounds), or reduced to a 5th percentile (108-pound) female. A 95th percentile adult, for example, is larger than 95 percent of the population, while a 5th percentile adult is smaller than 95 percent of the population.

“Oscar represents our consumers,” said Malibu seat performance engineer Daniel Cohen. “We use Oscar much like a builder uses a level to make sure that the building foundation is even. Oscar gives us a solid baseline around which we design and build new vehicles, like the   Malibu.”

The increasing size of the U.S. population since 1962, coupled with the growth in height and weight of consumers, make Oscar a valuable tool. According to a National Health and Nutrition Examination Survey conducted in 2006, a 95th percentile adult male has grown from 6 feet 1 inch to 6 feet 2 inches since 1962 and from 217 to the current 270 pounds. A 95th percentile adult female has grown from 5 feet 7 inches to 5 feet 8 inches since 1962 and from 199 to 250 pounds.

GM engineers designed and patented Oscar in 1961. The seat comfort tool was developed to “aid the designer of the automobile passenger compartment,” according to a white paper presented by former GM engineers Vincent Kaptur, Jr. and Michael Myal at the 1961 SAE International Congress in Detroit. Oscar was the key to a new dimensioning concept adopted for industry use by the Automobile Manufacturer's Association starting with 1963 models, and is now a required part of the design for Federal Motor Vehicle Safety Standards.

Human X-rays were used to help develop Oscar’s shape and size.

About Malibu

The new Malibu will be sold in nearly 100 countries on six continents. It is available in LS, LT, ECO and LTZ models in North America. Malibu production in the United States is scheduled to begin in early 2012 with the ECO model. Malibu will be built in multiple locations around the globe, including the Fairfax, Kan. and Detroit-Hamtramck assembly plants in the United States. Pricing will be announced later this year.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.

Press Release and photo via Chevrolet

Thank you to the author of this review and kudos to Natasha and Harry for their excellent customer service.

Wednesday, July 13, 2011

Check Out The Great July Chevy Incentives at John L. Sullivan Chevrolet

Looking for some great deals on fantastic vehicles? Look no further than John L. Sullivan Chevrolet. Our July Incentives for our new inventory provide countless options on Chevy's greatest vehicles. To see these great incentives, visit the link to our website.
http://bit.ly/esCTCm

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Tuesday, July 12, 2011

John L. Sullivan Chevrolet Gives Back!

John L. Sullivan Chevrolet gives back by being part of the great charity, Cell Phones for Soldiers. To thank our amazing service men and women, we would like to encourage you to donate any used cell phone to the drop-off point located at John L. Sullivan. Donated cell phones will then be used in exchange for calling cards for our troops in need. Please see the link for more information about this great cause.
http://bit.ly/jz3Ut

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Chevy Takes Technological Leaps With the 2013 Malibu

Chevy takes advances forward in technology with the 2013 Chevy Malibu. The Malibu and Malibu Eco will be making their debuts in 2012 with sophistication and efficiency combined into one. For more information on this innovative new vehicle, please visit the link.
http://bit.ly/rnRtlw

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