The Chevrolet Cruze: The Most Air Bags in its Class

New Chevrolet Impala Campaign Features John Legend

Nine-time Grammy Award-winning musician John Legend’s new single, “Made to Love,” is featured in a new Chevrolet Impala marketing campaign which debuts during Game 7 of the NBA Finals on ABC tonight. “Made to Love” is Legend’s newest single from his highly anticipated album, “Love in the Future,” available September 3.

The campaign kicks off with a spot showing Legend drawing inspiration for his music as he drives through the streets of New York City in a 2014 Chevrolet Impala.

“John Legend and one of Chevrolet’s most legendary cars, the Impala, are a powerful combination,” said Chris Perry, vice president, Chevrolet Marketing. “Legend’s impeccable style and deep musical accomplishments make him a natural behind the wheel of a car that has demonstrated innovative and smooth style for 50 years.”

Legend claims an authentic connection to Chevrolet and America’s heartland. His first car was a Chevrolet and as a child of the Midwest, Legend has been a vocal supporter and advocate of the resurgence of Detroit and the U.S. auto industry.

“I see a lot of parallels between the renaissance of a classic brand like the Impala and what I try to do as an artist,” Legend said. “I strive to make my music innovative while grounded in a classic style. The Impala is a true classic, yet its understated elegance appeals to me today.”

Spike DDB, Spike Lee’s advertising agency, developed the concept in partnership with award-winning film, music video, and commercial director Anthony Mandler of Believe Media. Together the teams helped Chevrolet and Spike DDB create the ad and accompanying online videos that draw parallels between Legend’s persona and the sophistication of the all-new Chevrolet Impala.

The campaign, which will live alongside the current Impala work, will include radio, print, digital, social media and cinema. It will appear across general market and African American-focused media properties.

***Courtesy of http://media.gm.com

Congratulations on earning these two 5-star reviews, team!

"We feel that he was not only a true and honest salesman but that he has become a friend. Thank you Byron for making our experience as pleasant and easy as possible." - Ken and Lisa

"I will recommend this dealership (as it was recommended to me) to everyone that I know is looking for a new or used Chevrolet. Jose was awesome!" - Sunshineglo

Click the link to read the full review on DealerRater.

Link: http://bit.ly/133JGlp

Here’s your Car Care Tip of the Week: Make Sure to Check Your Tire Pressure Regularly!

An under-inflated tire bulges outward and puts undo pressure on the sidewalls of the tire. With enough heat and pressure that tire eventually will blow, particularly in hot summer weather. Use the penny trick to see if you still have enough tread on your tires. Stick a penny in the tread, and if Lincoln's head disappears, you're good.

2014 Corvette Stingray does 0-60 in 3.8 seconds, 1.03g on the skidpad

When pricing of the 2014 Chevrolet Corvette Stingray was announced back in April, Chevrolet promised that 'Vettes equipped with the Z51 Performance Package would be able to hit impressive figures that include "0-60 mph in under four seconds and more than 1g in cornering," and now it has backed these numbers up. While metrics for a stock Stingray weren't released, checking the $2,800 Z51 box will get you a 0-60 time of just 3.8 seconds and a skidpad number of 1.03g.

Between its 460 horsepower and now its 3.8-second 0-60 time, the Stingray Z51 is positioned directly in between the new Porsche 911 S and Turbo models while costing significantly less than both. In addition to this, Chevy is promising a quarter mile time of 12 seconds and 60-0 braking in just 107 feet.

As an extra little bit of bragging rights, Chevy says that an almost-stock Z51 (with a racing seat, harness and fire extinguisher added inside the car) with Magnetic Ride Control was able to lap the Virginia International Raceway Grand Course in 2:45.78. Wondering how that compares with other known hi-po models? So are we...

Although there are no official VIR lap times to compare against, we did find that FastLaps.com has an unofficial collection of times for the track that places the new Stingray in the number two spot, just behind a 2008 Corvette ZR1. If accurate, that's mighty impressive.

***Courtesy of Autoblog.com
 

Corvette Racing Pit Lane at 2013 24 Hours of Le Mans

Cruze Clean Turbo Diesel Delivers Classic Muscle Car Torque

Imagine quick off-the-line acceleration reminiscent of a classic muscle car combined with the efficiency of a fuel-sipping compact sedan. Dream on? Believe it. The all-new 2014 Chevrolet Cruze Clean Turbo Diesel uses a turbocharging feature called “overboost,” but still gets the best highway fuel economy of any non-hybrid passenger car in America.

Cruze Diesel’s turbocharged 2.0L engine delivers a segment-leading SAE-certified 151 horsepower (113 kW) and 264 lb-ft of torque (358 Nm), but overboost can increase torque to 280 lb-ft (380 Nm) for about 10 seconds of stronger acceleration. That’s the equivalent torque delivered by the 1972 Camaro Z28’s heavier 5.7L V8.

Unlike the muscle car era, Cruze Diesel marries that quick burst to a segment-leading EPA-estimated 46 mpg highway, and demonstrated range of 717 miles on one tank of fuel.

“Overboost provides increased performance when the driver demands it, like when passing on the highway,” said Mike Siegrist, GM 2.0L diesel assistant chief engineer. “When the driver leans on the throttle, the turbocharger increases the air and fuel intake over and above what the engine needs for normal torque demand.”

So taking the “muscle” analogy one step further, overboost is to Cruze Diesel as oxidation is to athletes when their muscles use oxygen to break down carbohydrates, fat and protein to produce energy. The more oxygen they take in, the better their performance. Cruze Diesel can sprint from 0 to 60 in about 8.6 seconds – half a second faster than its chief competitor, the 2013 Volkswagen Jetta 2.0L TDI.

Cruze’s 2.0L turbo-diesel provides greater fuel economy than a comparably sized gasoline engine through greater thermal efficiency, a higher compression ratio and an unthrottled combustion process. It features an iron cylinder block and a forged steel crankshaft, each designed to stand up to the greater cylinder pressures that come with a turbo-diesel engine.

A lightweight aluminum cylinder head and aluminum intake manifold contribute to the engine’s ability to deliver balanced ride and handling.

Turbocharging is an increasingly popular choice with automakers and car buyers. According to LMC Automotive, a provider of automotive forecasts, turbo-charged passenger vehicle production in North America is expected to double by 2018, from 14 percent in 2013 to 29 percent, mainly due to increased diesel production, as well as four-cylinder turbo gas engines replacing V6 engines.

“Cruze’s turbo-diesel engine is powerful, efficient and clean,” Siegrist said. “It will change perceptions of what a diesel car can be while giving customers another fuel-efficient choice in the Chevrolet lineup.”

***Courtesy of media.gm.com

Check out the latest lease offer available on the 2013 Chevrolet Malibu LS

Just click on the following link for more details: http://bit.ly/109oiuA

Cruze Turbo Diesel: The Cleanest Dirty Car

Congratulations on earning these two 5-star reviews, team!

"The car was in great condition, drove like a dream, and I got a great deal on it too! I plan to buy my next car from Byron"- Ochawkin

" Would HIGHLY recommend John L. Sullivan and especially Jose Martinez who went above and beyond in his service to find me the truck I wanted."- Klmullen

Click the link to read both reviews in full on DealerRater.

Link: http://bit.ly/WzhfHy

GM to Make Door Unlock, Remote Start Standard

Remotely unlocking doors, activating horn and lights and remote start for factory-equipped vehicles are among services General Motors will make standard via smartphone for five years through the OnStar RemoteLink Mobile App.

GM announced the new RemoteLink Key Fob Services program on Wednesday for OnStar-equipped 2014 Chevrolet, Buick, GMC and Cadillac models – even if the owner declines to pay for other OnStar services. It is the broadest deployment of remote services offered through a mobile app by any auto manufacturer. Thirty-six 2014 model year GM vehicles are compatible with the RemoteLink mobile app.

“We know our customers value remote services,” said Mary Chan, president GM Global Connected Consumer. “GM owners request remote door unlock assistance through OnStar more than 60,000 times each month, so it makes sense for us to offer RemoteLink Key Fob Services to enable customers to lock, unlock or start their vehicle from anywhere they have a wireless or cellular connection.”

Remote start is the most popular remote service by current users of the RemoteLink Mobile App.
The complete set of RemoteLink Mobile App services remain available with a trial or paid OnStar subscription. Additional services include monitoring the status of the vehicle’s operating systems, including remaining oil life, fuel level range in miles, tire pressure, and miles per gallon. It also includes a one-touch connection to an OnStar Advisor for a simple request or emergency need. RemoteLink Mobile App users with the Directions and Connections plan can also send Turn-by-Turn directions directly from their smartphone to their vehicle.

Once a customer takes delivery of an eligible 2014 GM vehicle, he or she can simply download the free application to a compatible smartphone and agree to terms. The five-year period runs from the vehicle delivery date.

“Our vehicles are getting more connected, and so are we. As mobile devices become a bigger part of our lives, GM understands the importance of providing our customers the ability to use these devices as part of their vehicle experience,” said Chan.

“What’s great about the RemoteLink Key Fob Services is that it works far beyond the range of a traditional key fob, which can come in handy in a number of situations,” such as starting your car on a cold day as you leave the office or ensuring your vehicle is safely locked in the airport parking lot as you sit in the terminal.


“Customers expect the connection to their vehicle to be available anywhere they go and anytime they want to use it,” said Alan Batey, GM vice president, U.S. sales and service. “RemoteLink Key Fob Services represent simple, smart connectivity and another example of how our brands are evolving services and connecting with our customers.”

GM introduced the auto industry’s first mobile app when it launched RemoteLink for the Chevrolet Volt in 2010 using OnStar technology. Today, the RemoteLink Mobile App, which is available for nearly all GM brands, has been downloaded more than 1.5 million times with more than 320,000 regular users.

The full suite of OnStar in-vehicle services includes 24/7 access to a live Advisor, Automatic Crash Response, Stolen Vehicle Assistance, Hands-Free Calling, Vehicle Diagnostics, Turn-by-Turn Navigation (with the Directions and Connections package) and more.

***Courtesy of media.gm.com

2014 Corvette Stingray Pace Car at the Chevrolet Detroit Belle Isle Grand Prix.

Congratulations on earning this five-star review, team!

"I also liked the after sales person that explained all the features of the car.I went to work and told everyone what a great car I bought and how wonderful everyone was to me." - Isabel P.

Click the link to read the full review on DealerRater.

Link: http://bit.ly/WzhfHy