Chevrolet History: The Bowtie Story

The history of the Chevrolet bowtie remains shrouded in mystery as many stories have arisen over the years to the origin of the iconic trademark. While one story suggests that the image came off a French hotels wallpaper while Chevrolet founder, William C. Durant, was visiting others suggest it came about by other means. Durant's daughter is one of the proprietors of a suggested alternate theory. She suggests that her father came up with the idea for the Chevrolet bowtie over dinner.

Margery Durant, in her book "My Father," writes that the name-plate didn't arise off a piece of torn wallpaper from a French hotel, but rather was drawn out by Durant himself. Stating that,

“As in the case of the Buick, my father drew name-plates on pieces of 
paper at the dinner table. I think it was between the soup and the fried 
chicken one night that he sketched out the design that is used on the 
Chevrolet car to this day.” 

If this story is true, only Durant knows himself, and the secret of his iconic emblem's origin remains a mystery...